濟(jì)南短視頻推廣有以下可執(zhí)行的操作技能。
　　The following operational skills are available for promoting short videos in Jinan.
　　1，視頻發(fā)布前
　　1. Before the video is released
　　① 垂直化定位
　?、?Vertical positioning
　　垂直定位有兩個功能。一個是清楚地告訴抖音你的內(nèi)容方向，讓抖音了解你，識別你，并準(zhǔn)確推薦你的內(nèi)容。第二，從用戶交互行為的角度來看，垂直內(nèi)容有利于增加粉絲。
　　Vertical positioning has two functions. One is to clearly tell Tiktok your content direction, let Tiktok know you, identify you, and accurately recommend your content. Secondly, from the perspective of user interaction behavior, vertical content is beneficial for increasing followers.
　　在關(guān)注一個賬戶之前，用戶通常會訪問該賬戶的主頁以查看詳細(xì)信息。如果主頁視頻是關(guān)于某個領(lǐng)域的，用戶會關(guān)注它，以便以后可以看到相關(guān)內(nèi)容；
　　Before following an account, users usually visit the account's homepage to view detailed information. If the homepage video is about a certain field, users will follow it so that they can see related content in the future;
　　如果主頁內(nèi)容混亂，有各種主題，用戶不會關(guān)注它，因為用戶知道下次更新的內(nèi)容可能不是他們喜歡的。
　　If the homepage content is chaotic and has various themes, users will not pay attention to it because they know that the next update may not be what they like.
　?、?保持活躍更新
　?、?Stay active and updated
　　與非活躍賬戶相比，活躍賬戶的推薦優(yōu)先級更高。抖音鼓勵創(chuàng)作者積極創(chuàng)作內(nèi)容，所以當(dāng)內(nèi)容相同時，抖音將優(yōu)先推薦活躍和持續(xù)的賬戶。
　　Compared to inactive accounts, active accounts have higher recommendation priority. Tiktok encourages creators to actively create content, so when the content is the same, Tiktok will give priority to active and continuous accounts.
　　推薦活躍賬號的內(nèi)容是互惠互利的。活躍賬號獲得推薦，會繼續(xù)積極更新，對抖音來說，也會有源源不斷的新內(nèi)容。因此，保持賬號更新的頻率，對運營有價值。
　　The content of recommending active accounts is mutually beneficial. Active accounts are recommended and will continue to be actively updated. For Tiktok, there will also be a steady stream of new content. Therefore, maintaining the frequency of account updates is valuable for operations.
　　一般來說，能保持每天更新基本就足夠了。
　　Generally speaking, it is sufficient to maintain daily updates.
　　如果你有足夠的精力，你可以一天更新多個。如果你沒有足夠的精力，每三兩天保持一次更穩(wěn)定的頻率。至少每周輸出內(nèi)容。
　　If you have enough energy, you can update multiple times a day. If you don't have enough energy, maintain a more stable frequency every three or two days. At least output content every week.
　?、?質(zhì)量要合格
　　③ Quality must be qualified
　　關(guān)于視頻的基本質(zhì)量，首先時間不應(yīng)該太短，圖像的質(zhì)量，聲音應(yīng)該清晰，沒有水印。
　　Regarding the basic quality of videos, firstly, the time should not be too short, the image quality and sound should be clear, and there should be no watermarks.
　　特別注意，不要有其他平臺特效。例如，如果使用快手制作視頻，字幕效果是快手，那么不推薦視頻直接發(fā)布在抖音上。
　　Special attention should be paid not to have special effects on other platforms. For example, if you use Kwai to create a video and the subtitle effect is Kwai, it is not recommended that the video be directly published on Tiktok.
　　④ 不違規(guī)違法
　?、?Not violating regulations or laws
　　不違法也是指不違反社會主義核心價值觀。建議在運營前學(xué)習(xí)抖音社區(qū)規(guī)則，并按照平臺規(guī)則進(jìn)行運營，以確保運營的底線。
　　Not violating the law also means not violating the socialist core values. It is recommended to learn the rules of Tiktok Community before operation and operate according to the platform rules to ensure the bottom line of operation.
　　⑤ 不搬運抄襲
　?、?Not moving plagiarism
　　抖音嚴(yán)厲打擊搬運抄襲，并對搬運抄襲有識別機(jī)制。被發(fā)現(xiàn)的搬運抄襲賬戶將減少其權(quán)重，并影響以后的推薦。搬運本身是不可持續(xù)的，新媒體堅持原創(chuàng)是優(yōu)質(zhì)、可持續(xù)發(fā)展的道路。
　　Tiktok severely cracked down on handling plagiarism, and had a recognition mechanism for handling plagiarism. The discovered plagiarism accounts will have their weight reduced and affect future recommendations. Moving itself is unsustainable, and new media insists that originality is the path to high-quality and sustainable development.
　　如果前期無法輸出優(yōu)質(zhì)內(nèi)容，可以多借鑒同類視頻，加入自己的創(chuàng)意想法。
　　If you are unable to produce high-quality content in the early stages, you can learn from similar videos and add your own creative ideas.
　　2，視頻發(fā)布中
　　2. Video release in progress
　?、?視頻標(biāo)題
　　① Video Title
　　視頻標(biāo)題建議多使用熱搜詞、名詞和能表達(dá)視頻主題的文字。方便抖音識別視頻內(nèi)容信息，并向準(zhǔn)確的觀眾推薦視頻。
　　It is recommended to use popular search terms, nouns, and words that can express the theme of the video in the video title. It is convenient for Tiktok to recognize video content information and recommend videos to accurate audiences.
　　更多點擊率高的標(biāo)題，點下方復(fù)習(xí)：我發(fā)現(xiàn)利用人性的弱點做自媒體，篇篇是爆款！
　　For more high click through rate titles, click below to review: I found that using human weaknesses as self media is a hot topic!
　?、?視頻話題
　　② Video topic
　　在發(fā)布視頻時添加準(zhǔn)確并熱門的話題，不僅可以使視頻得到準(zhǔn)確的推薦，而且有利于關(guān)注話題的人主動找到視頻，提高曝光率。一次可以添加多個相關(guān)的話題。
　　Adding accurate and popular topics when posting videos can not only provide accurate recommendations, but also help people who follow the topic to actively find the video and increase exposure. Multiple related topics can be added at once.
　　一般來說，可以添加兩個話題，一個準(zhǔn)確的小眾的，一個更廣泛的相關(guān)話題，既準(zhǔn)確又廣泛地覆蓋人群。
　　Generally speaking, two topics can be added, one precise niche and one broader related topic, covering both accurate and broad audiences.
　　你可以帶熱門話題，但不要盲目添加不相關(guān)的熱門話題進(jìn)行引流。如果視頻內(nèi)容與熱門話題有關(guān)，則可以添加該主題；
　　You can bring hot topics, but don't blindly add unrelated hot topics to attract traffic. If the video content is related to a popular topic, the topic can be added;
　　如果視頻內(nèi)容與熱門話題無關(guān)，是違規(guī)的，平臺將降低權(quán)重。
　　If the video content is not related to popular topics and is considered illegal, the platform will reduce its weight.
　　內(nèi)容可以根據(jù)熱門話題相結(jié)合創(chuàng)作，這是與熱門話題相結(jié)合的唯一正確方式。
　　Content can be created based on popular topics, which is the only correct way to combine with popular topics.
　?、?視頻位置
　　③ Video location
　　在發(fā)布視頻時添加位置有利于基于位置的推薦。如果視頻位置周圍的用戶也是視頻的準(zhǔn)確受眾，則有利于提高視頻的互動量。
　　Adding location when posting videos is beneficial for location-based recommendations. If the users around the video location are also the accurate audience of the video, it is beneficial to increase the interaction of the video.
　　并不是所有的視頻添加位置都是好的。例如，如果一個新媒體學(xué)習(xí)視頻被添加到西雙版納，視頻很可能會被推薦給游客觀眾，這顯然是不準(zhǔn)確的，不利于準(zhǔn)確用戶的覆蓋。
　　Not all video placement is good. For example, if a new media learning video is added to Xishuangbanna, the video is likely to be recommended to tourist audiences, which is obviously inaccurate and not conducive to accurate user coverage.
　　④ 視頻音樂流行音樂是一把雙刃劍。視頻配樂可以選擇流行音樂，激發(fā)用戶的熟悉感，幫助用戶觀看視頻；但流行音樂容易引起審美疲勞，引起用戶的厭惡。建議根據(jù)視頻內(nèi)容選擇匹配度高的流行音樂，以便音樂能夠服務(wù)于視頻。
　?、?Video music and popular music are double-edged swords. Video music can choose popular music to stimulate users' familiarity and help them watch videos; But popular music can easily cause aesthetic fatigue and disgust among users. It is recommended to choose popular music with high matching degree based on the video content, so that the music can serve the video.
　　其次，視頻音樂是一種屬性和風(fēng)向標(biāo)。不同的音樂代表不同的內(nèi)容方向和用戶群體。在選擇配樂時，他們可以根據(jù)觀眾的特點選擇自己喜歡的音樂類型，然后根據(jù)音樂去摸索平臺的推薦方向。
　　Secondly, video music is an attribute and a barometer. Different music represents different content directions and user groups. When choosing music, they can choose their favorite music genre based on the characteristics of the audience, and then explore the recommended direction of the platform based on the music.
　　⑤ 視頻封面
　?、?Video Cover
　　只需選擇視頻中最吸引人的時刻作為封面即可。目的是吸引用戶，讓用戶留下來繼續(xù)觀看視頻。
　　Just choose the most attractive moment in the video as the cover. The purpose is to attract users and encourage them to stay and continue watching the video.
　　3，視頻發(fā)布后
　　3. After the video is released
　　① 提高打開率
　?、?Improve opening rate
　　提高打開率的核心方法是增加封面的吸引力，讓用戶在瀏覽視頻時立即被吸引并想繼續(xù)觀看。
　　The core method to increase the open rate is to increase the attractiveness of the cover, making users immediately attracted and want to continue watching while browsing the video.
　　其次，引人入勝的視頻開頭也是提高打開率的重要方法?？梢岳梦⒁饬Φ木包c、在開始時設(shè)置引爆點等方法，在視頻播放時吸引用戶的注意力，讓他們持續(xù)觀看。
　　Secondly, a captivating video opening is also an important way to increase the open rate. You can use methods such as attracting attention to scenic spots and setting a tipping point at the beginning to attract users' attention during video playback and keep them watching continuously.
　　此外，還可以利用視頻標(biāo)題文字描述來吸引用戶。讓用戶看到文本的價值，可以是好奇、幽默、學(xué)習(xí)等有趣的價值。
　　In addition, video title text descriptions can also be used to attract users. Let users see the value of text, which can be interesting values such as curiosity, humor, and learning.
　?、?增加觀看時間
　　② Increase viewing time
　　用戶是否繼續(xù)觀看視頻的最決定性因素是視頻的質(zhì)量。因此，提高視頻整體質(zhì)量是增加視頻觀看時間的根本途徑。
　　The most decisive factor for users to continue watching videos is the quality of the video. Therefore, improving the overall quality of videos is the fundamental way to increase video viewing time.
　　在技巧上來說，可以通過持續(xù)的彩蛋設(shè)計，不停地反轉(zhuǎn)劇情等方式，一直吊住用戶的胃口，吸引用戶看下去。
　　In terms of technique, continuous Easter egg design and constantly reversing the plot can be used to keep users hooked and attract them to watch.

　　視頻節(jié)奏要快，這樣用戶才能持續(xù)有獲得感，增加觀看時間?？梢酝ㄟ^跳剪、加速、轉(zhuǎn)場、節(jié)奏踩點等方式為視頻添加節(jié)奏。
　　The pace of the video should be fast so that users can continue to have a sense of gain and increase their viewing time. Rhythm can be added to videos through methods such as skip cutting, acceleration, transition, and rhythm tracking.
　?、?提高完播率
　?、?Improve completion rate
　　首先，視頻不宜過長，過長的視頻完播率肯定會低。所以在內(nèi)容表達(dá)完整的前提下，盡可能壓縮視頻的時長，做到足夠精煉。
　　Firstly, videos should not be too long as they are likely to have a lower completion rate. So, on the premise of complete content expression, compress the duration of the video as much as possible to achieve sufficient refinement.
　　其次，采用倒敘結(jié)構(gòu)，也能吸引用戶看到最后。先展示結(jié)果，但核心的操作方法在最后揭秘，讓用戶保持好奇心，看到結(jié)尾尋求答案。
　　Secondly, adopting a reverse chronological structure can also attract users to see the end. Show the results first, but reveal the core operation method at the end, keeping users curious and seeking answers at the end.
　　提高觀看時長的方法，也都是能提高完播率的?？傊ㄟ^視頻的結(jié)構(gòu)設(shè)置、聲畫設(shè)計、節(jié)奏剪輯等方式，讓用戶看下去，并讓用戶看完。
　　The methods to increase the viewing time can also improve the completion rate. In short, it is necessary to use video structure settings, sound and image design, rhythm editing, and other methods to keep users watching and watching.
　?、?提高互動量
　　④ Increase interaction volume
　　視頻的轉(zhuǎn)評贊等數(shù)據(jù)指標(biāo)，是平臺判定視頻質(zhì)量的核心標(biāo)準(zhǔn)，所以要努力提高這些互動數(shù)據(jù)，讓平臺判定視頻質(zhì)量高，對該視頻進(jìn)行持續(xù)推薦。
　　The data indicators such as video reviews and likes are the core criteria for platforms to determine video quality. Therefore, efforts should be made to improve these interactive data, so that platforms can judge high video quality and continuously recommend the video.
　　1.提高點贊量
　　1. Increase the number of likes
　　從根本上來說，視頻質(zhì)量高，用戶才會點贊。但從運營上來說，有一些小技巧能提高點贊量。
　　Fundamentally, only when the video quality is high will users like it. But from an operational perspective, there are some tips that can increase likes.
　　比如視頻結(jié)尾口播引導(dǎo)點贊。注意不要生硬的說“請給我點贊”，這樣容易引起用戶反感，點贊效果不好?？梢栽黾右龑?dǎo)文案的趣味性，比如“我知道你的手機(jī)還有電……”、“只有那些真正美的人……”、“據(jù)說點贊的人能夠……”
　　For example, at the end of the video, there is a voice call to encourage likes. Be careful not to say "please like me" abruptly, as this can easily cause users to dislike and the effect of liking is not good. It can increase the fun of the guiding text, such as "I know your phone still has battery...", "Only those truly beautiful people...", "It is said that people who like it can
　　還可以通過視頻結(jié)尾設(shè)置彩蛋，或者結(jié)尾的神轉(zhuǎn)折效果，讓用戶在看完視頻的瞬間被打動，直接點贊。
　　You can also set Easter eggs at the end of the video, or use a divine turning effect at the end to impress users and make them like the video directly after watching it.
　　如果視頻內(nèi)容是知識類、工具類的講解，對用戶后期工作、生活有價值，則用戶也會點贊，以實現(xiàn)“保存”的作用，方便后續(xù)回看。
　　If the video content is a knowledge-based or tool based explanation that is valuable to the user's later work and life, the user will also like it to achieve the function of "saving" and facilitate future viewing.
　　2.提高評論量
　　2. Increase comment volume
　　方法一：視頻本身觀點明確或觀點犀利，能夠讓認(rèn)可觀點的人評論支持，更能夠讓觀點不同的人評論反駁。
　　Method 1: The video itself has clear or sharp viewpoints, which can be supported by comments from those who agree with the viewpoint, and can also be refuted by comments from people with different viewpoints.
　　方法二：主動用小號進(jìn)行爭議性評論留言，引導(dǎo)用戶進(jìn)行話題討論。或者進(jìn)行神回復(fù)式評論，讓愛看評論的用戶有獲得感，同時進(jìn)行互動。
　　Method 2: Proactively leave controversial comments and messages on your account, guiding users to engage in topic discussions. Alternatively, users who love to read comments can have a sense of gain and engage in interactive content through Shenhui style compound comments.
　　方法三：在視頻中進(jìn)行互動引導(dǎo)。如在視頻的結(jié)尾讓用戶留言說出自己的觀點，或者通過留言的方式給用戶送出禮物等。視頻引導(dǎo)與評論引導(dǎo)相比，能大大提高看到引導(dǎo)信息的人數(shù)。
　　Method 3: Interactive guidance in the video. At the end of the video, ask the user to leave a message expressing their opinion, or send a gift to the user through the message. Compared with comment guidance, video guidance can greatly increase the number of people who see the guidance information.
　　方法四：對視頻的評論、私信等內(nèi)容進(jìn)行回復(fù)處理。如果精力足夠，可以持續(xù)性地盡可能多進(jìn)行信息回復(fù)。在持續(xù)的回復(fù)中，能慢慢培養(yǎng)出互動率高的鐵桿粉絲。
　　Method 4: Reply to comments, private messages, and other content in the video. If you have enough energy, you can continuously reply to as many messages as possible. Through continuous replies, we can gradually cultivate loyal fans with high interaction rates.
　　方法五：主動進(jìn)入鐵桿粉絲或影響力較大的用戶的主頁進(jìn)行點贊、評論等操作，能大大提升對方對你的好感，更容易培養(yǎng)鐵桿粉絲或建立傳播關(guān)系。3.提高轉(zhuǎn)發(fā)量
　　Method 5: Actively entering the homepage of loyal fans or influential users for likes, comments, and other operations can greatly enhance their goodwill towards you, making it easier to cultivate loyal fans or establish communication relationships. 3. Increase forwarding volume
　　只有真正打動用戶，對用戶有價值的內(nèi)容才會被轉(zhuǎn)發(fā)。
　　Only content that truly touches and is valuable to users will be forwarded.
　　用戶轉(zhuǎn)發(fā)的動力場景通常有：這個視頻好搞笑，我要轉(zhuǎn)發(fā)給我朋友看；這個技能我學(xué)會了，我要轉(zhuǎn)發(fā)了下次看著做；這個視頻觀點太棒了，我要轉(zhuǎn)發(fā)了支持一下；這個地方太美了，我要轉(zhuǎn)發(fā)了以后去；這個看著真好吃，我要轉(zhuǎn)發(fā)了以后去吃……
　　The motivation scenarios for users to forward videos usually include: this video is so funny, I want to forward it to my friends to watch; I have learned this skill, and I will forward it next time to watch and do it; The viewpoint of this video is fantastic, I will forward it to support it; This place is so beautiful, I will forward it and go there later; This looks really delicious, I'll share it and go eat it later
　　一個視頻在創(chuàng)作之初，就應(yīng)該明確對用戶的價值是什么，要考慮用戶看完視頻的反應(yīng)。如果用戶看完，不知道獲得了什么，不愿意轉(zhuǎn)評贊，則需要重新規(guī)劃視頻。內(nèi)容創(chuàng)作的正確方法， 是以此用戶思維去打磨視頻。
　　At the beginning of creation, a video should clearly define its value to users and consider their reactions after watching the video. If the user does not know what they have gained after watching it and is unwilling to share comments and likes, they need to re plan the video. The correct method for content creation is to polish videos based on user thinking.
　　4.提高關(guān)注量
　　4. Increase attention
　　提高關(guān)注量的前提是，提高主頁訪問量?？梢酝ㄟ^視頻分上下集的方式，讓用戶進(jìn)主頁看下集才能獲取結(jié)果。這樣，視頻的主頁訪問量就提高了。
　　The prerequisite for increasing attention is to increase homepage traffic. Users can enter the homepage to watch the next episode in order to obtain results by dividing the video into upper and lower episodes. In this way, the homepage traffic of the video has increased.
　　用戶進(jìn)入主頁之后，通常會看用戶的簡介及視頻內(nèi)容。簡介告訴用戶你是做什么的，并展示你的個性，能夠使對該領(lǐng)域感興趣的用戶關(guān)注你。
　　After entering the homepage, users usually look at their profile and video content. Introduce to users what you do and showcase your personality, which can attract attention from users interested in the field.
　　視頻內(nèi)容要垂直，都是關(guān)于某一方面，這樣用戶知道你是某一領(lǐng)域的專業(yè)創(chuàng)作者，如果他對該領(lǐng)域感興趣，就會關(guān)注你，持續(xù)獲取內(nèi)容。相反，雜亂無章，什么類型的視頻都有，點贊量個別很高，其他很少，則用戶不會關(guān)注。這也是開篇所講的定位要垂直的原因。
　　The video content should be vertical and focused on a certain aspect, so that users know that you are a professional creator in a certain field. If they are interested in that field, they will follow you and continue to obtain content. On the contrary, if there is disorder and all types of videos are available, with a few high likes and few others, users will not pay attention. This is also the reason why the positioning mentioned at the beginning should be vertical.
　　⑤ 不要刷數(shù)據(jù)
　?、?Do not brush data
　　不要買粉絲、刷閱讀量、刷轉(zhuǎn)評贊。刷轉(zhuǎn)評贊并不能提高平臺對你的視頻的推薦量。相反，抖音平臺嚴(yán)厲打擊數(shù)據(jù)造假行為，也一直在優(yōu)化防作弊機(jī)制，刷數(shù)據(jù)被系統(tǒng)識別后賬號會降權(quán)。
　　Do not buy fans, increase reading volume, or promote likes. Brushing reviews and likes does not increase the platform's recommendation volume for your video. On the contrary, the Tiktok platform severely cracked down on data fraud, and has also been optimizing the anti cheating mechanism. After the system identified the swiping data, the account will be downgraded.
　　視頻發(fā)布后，可以在朋友圈、微信群等渠道對視頻進(jìn)行傳播，號召自有資源去觀看、轉(zhuǎn)評贊視頻。
　　After the video is released, it can be spread through channels such as WeChat Moments and WeChat groups, calling on self owned resources to watch, comment and like the video.
　　注意不要讓用戶通過復(fù)制視頻的方式打開視頻互動，這樣的互動數(shù)據(jù)對提高推薦沒有幫助。要讓用戶在關(guān)注列表刷到這個視頻，并正常觀看、互動，此時的互動數(shù)據(jù)算作推薦互動。
　　Be careful not to let users open video interactions by copying videos, as such interactive data is not helpful in improving recommendations. To enable users to browse this video on their follow list and watch and interact normally, the interaction data at this time is considered as recommended interaction.
　?、尥羲惴?br>　　⑥ Forget about algorithms
　　以上講了這么多算法推薦下的抖音運營技巧，希望對大家的抖音運營有幫助。最后需要強(qiáng)調(diào)，不要迷信算法，不要討好算法。如果在運營中一味討好算法，就是走向邪教了。
　　The above mentioned Tiktok operation skills recommended by so many algorithms, and I hope it will be helpful to everyone's Tiktok operation. Finally, it should be emphasized not to blindly believe in algorithms and not to please algorithms. If you blindly cater to algorithms in operation, you are heading towards a cult.
　　算法是在不斷優(yōu)化的，會跟人“作斗爭”，當(dāng)營銷號們會討好算法、利用算法走捷徑時，算法就改變了。抖音算法的核心是為用戶創(chuàng)造價值，把那些真正好的視頻篩選出來，推薦給對應(yīng)的用戶。算法的所有努力，都是為用戶服務(wù)。
　　Algorithms are constantly being optimized and will struggle with people. When marketing accounts try to please algorithms and take shortcuts using algorithms, algorithms change. The core of Tiktok algorithm is to create value for users, filter out the really good videos and recommend them to the corresponding users. All efforts of algorithms are aimed at serving users.
　　所以創(chuàng)作者不應(yīng)該舍本逐末，要正本清源：忘掉算法，討好用戶。為用戶創(chuàng)作真正有價值的內(nèi)容，才是抖音的正確運營之道。要記得：人間正道是滄桑。
　　So creators should not neglect the essence and focus on the details, but rather focus on the root cause: forget about algorithms and please users. Creating truly valuable content for users is the correct way for Tiktok to operate. Remember: the righteous path in the world is full of vicissitudes.